Thursday, 7 May 2015

Talkative Thursday: #PRrequest is it good for the blogging community?

Hello everyone! I wanted to keep with the talkative Thursday that I used to do on a weekly basis, this just gives me 1 post a week that may not necessarily be about beauty and could be about anything! This is a topic that has been on my twitter timeline a fair amount recently and well; 140 characters is not enough to give much opinion on PR request. So below I will break it down, some of the arguments and concerns and I will be giving my opinion, of course it is completely fine to disagree or agree, we are all different after all!

What is PRrequest?

For those who like me who have not used #PRrequest, it is a hashtag on twitter where companies and blogs look to work with each other. This often involves a company sending a product for a blogger to review for their audience, normally money is not exchanged but sometimes, especially with larger blogs or even vlogs, money can be exchanged as well. This can also happen without the use of the hashtag, companies can email bloggers with PR requests or vice versa.

My opinion of PRrequest?

I have not contacted nor been contacted by a company to test and review a product. I am PR friendly but it honestly has not happened. I believe that PRrequests are not the reason to get into any form or blogging, it is unlikely a newer blogger will get requests and it is more likely they would give up with blogging due to a lack of free items. I have ordered and still order samples from websites that have for example 10,000 to give away to entice people to buy the full sized product. A good website for this is magicfreebies (UK only). I honestly believe it is a good thing for both companies and bloggers.

The benefits for companies

I think it is a great way for a company to get a review delivered to a target audience, rather then a random audience via an internet or magazine advert. This tends to be cheaper for a company, it costs them to deliver the product and the cost of giving an item away for free, but as mentioned above, the audience reached tends to be the target audience for the company, therefore it is more likely they will make more sales.

The benefits for bloggers

Well it gives bloggers a chance to try new products and they might find something they like but would never have tried before! It can also bring in more views to the blog, especially when the company also share the blog, which could result in more followers. Also building a relationship with a company can also mean this happens more often and in some cases it could result in a job or exciting projects!

When PRrequests are bad

Sometimes PRrequests can be negative for a blog, especially when a blogger accepts a product that has very little relevance to their blog, which could result in a loss of followers and a low view count. I also am not a big fan of seeing bloggers beg for free items, I think it is not professional, I know many blogs are for fun and a blog like mine is written in a very laid back style, so therefore are not professional as such, but I still think nearly begging for products for review is going to put followers and companies off!

What if a company contacts me?

Well I have never experienced this, so to be honest I am not sure! But I would first check the email itself, if it asks for your bank account details for delivery or something, do not! There are scams out there unfortunately. Research the company, are they a company you have heard of? Are they a new or more established company? Research the product they want you to review, is it relevant to your blog and followers? Accept or decline, you can decline them, do not feel inclined to review a product for whatever reason. When writing the review, be honest! Do not feel inclined to write a good review because the item was free, a part of being a blogger is honesty to those who read your blog, they may buy one themselves!

Anyway overall I am for PRrequests and I do believe it is predominately good for the companies, bloggers and the audience! I do think it is a pretty controversial topic for bloggers, there are those both for and against them and at the end of the day, it is up to the blogger what they talk about on their blog, blogging is supposed to be personal and fun right?

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